Privacy Policy
CAREHUB establishes and discloses this Privacy Policy in accordance with applicable laws and regulations, including the Personal Information Protection Act, to protect the personal information of data subjects and to promptly and smoothly handle related complaints.
This Privacy Policy may be amended in accordance with changes in government laws and guidelines, as well as changes in CAREHUB’s internal policies. Users are encouraged to review this Privacy Policy regularly when visiting the CAREHUB website.
1. Purpose of Collection and Use of Personal Information
CAREHUB processes personal information for the following purposes. Personal information being processed will not be used for purposes other than those stated below. If the purpose of use changes, CAREHUB will take necessary measures, such as obtaining separate consent, in accordance with applicable laws and regulations.
Receiving and providing consultation requests
Verifying users and consultation subject information
Receiving inquiries and responding with processing results
Providing service-related notices and notifications
Handling complaints and responding to disputes
Analyzing service usage, improving service quality, and preventing unauthorized use
Providing CAREHUB services
Providing content
Handling customer inquiries and complaints
Receiving inquiries and responding with processing results
Mediating and responding to disputes related to service use
Improving and operating services
Analyzing service usage status
Identifying access frequency
Improving service quality
Preventing unauthorized use
2. Personal Information Collected and Method of Collection
CAREHUB collects and uses the following personal information for receiving consultation requests, verifying users, providing consultations, and offering service guidance.
2-1. When Submitting a Consultation Request or Inquiry
Required Information
Applicant’s name
Applicant’s address
Relationship to the user
Contact information
User’s name
User’s date of birth
User’s gender
Long-term care grade information, including grade status and grade type
Preferred program
Consultation details
Optional Information
Consent to receive marketing communications
2-2. Information Automatically Collected During Service Use
IP address
Cookies
Access logs
Service usage records
Device information
Visit history
2-3. Method of Collection
Completion and submission of the consultation request form on the website
Automatic collection during service use
3. Processing and Retention Period of Personal Information
CAREHUB processes and retains personal information within the retention and use period required by law or within the retention and use period agreed upon by the data subject at the time of collection. If retention is required under applicable laws, CAREHUB will retain the personal information for the period specified by such laws.
3-1. Consultation Request and Inquiry Information
Retention Period: Until the purpose of receiving the consultation request, providing consultation, and responding to inquiries is achieved.
However, if an investigation, dispute response, complaint handling, or similar procedure related to a violation of applicable laws is in progress, the information may be retained until such procedure is completed.
3-2. Records of Consumer Complaints or Dispute Handling
Retention Period: 3 years
In accordance with the Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, records related to consumer complaints or dispute handling are retained for 3 years.
3-3. Records of Contracts or Withdrawal of Offers
Retention Period: 5 years
3-4. Records of Payment and Supply of Goods or Services
Retention Period: 5 years
3-5. Records of Display and Advertising
Retention Period: 6 months
3-6. Personal Information Processing System Access Logs
Retention Period: At least 1 year
However, if CAREHUB processes personal information of 50,000 or more data subjects, processes sensitive information or unique identification information, or falls under certain telecommunications business categories, such records will be retained for at least 2 years.
4. Provision of Personal Information to Third Parties
CAREHUB processes personal information only within the scope stated in Section 1 and provides personal information to third parties only when permitted under applicable laws and regulations, such as with the data subject’s consent or pursuant to special legal provisions.
CAREHUB may provide personal information to third parties as follows.
4-1. Medical Institutions and Emergency Medical Service Providers
Recipients:
Hospitals, clinics, home-visit medical care providers, emergency medical service providers, including 119 emergency services and emergency rooms.
Purpose of Provision:
Medical coordination, health checkups, home-visit medical care, and emergency response.
Information Provided:
Name, date of birth, gender, contact information, address, guardian information, including name and contact information, consultation request information, service usage information, health and medical information, including diseases, medication information, medical opinions, test results, and accident or emergency-related records.
Retention and Use Period:
Until the purpose of provision is achieved or until the retention period required by applicable laws.
4-2. Pharmacies
Recipient:
Pharmacies
Purpose of Provision:
Prescription, dispensing, and medication management.
Information Provided:
Name, date of birth, gender, contact information, etc.
Retention and Use Period:
Until the purpose of provision is achieved or until the retention period required by applicable laws.
4-3. Administrative Authorities
Recipients:
Relevant administrative authorities, including local governments and public health centers.
Purpose of Provision:
Reporting and administrative processing in accordance with applicable laws and regulations.
Information Provided:
Name, date of birth, gender, address, contact information, consultation request information, service usage information, etc.
Retention and Use Period:
Until the purpose of provision is achieved or until the retention period required by applicable laws.
4-4. Guardians
Recipient:
Guardians
Purpose of Provision:
Providing information on residents’ conditions upon guardian request, providing service-related information, and responding to emergencies.
Information Provided:
Consultation request information and service usage information.
Retention and Use Period:
Until the purpose of provision is achieved.
4-5. External Professional Organizations and Partner Institutions
Recipients:
External professional organizations, AI analysis organizations, equipment operation companies, and technical verification companies.
Purpose of Provision:
Service coordination, behavioral data analysis, technical verification, service model validation, test-bed operation, and PoC execution.
Information Provided:
Name, date of birth, gender, member number, consultation request information, service usage information, and service provision records. Sensitive information, including health and medical information, will be provided only to the minimum extent necessary to achieve the purpose of provision.
Retention and Use Period:
Until the purpose of provision is achieved or until the period specified in a separate consent form.
5. Outsourcing of Personal Information Processing
CAREHUB may outsource personal information processing tasks as follows for the smooth provision of services.
Payment gateway companies: card payment processing and settlement
Text message service providers: sending notification text messages and Kakao AlimTalk messages
CRM/reservation system operators: customer information management and reservation system operation
IT maintenance service providers: system operation and incident response
Equipment operation and maintenance providers, including PoC-related providers: operation and technical support for sensors, devices, and safety management systems
Data processing and analysis support providers: data analysis support for service operation and quality improvement
When entering into outsourcing agreements, CAREHUB specifies necessary matters in contracts and other documents to ensure that personal information is processed safely in accordance with applicable laws and regulations, and supervises and manages the entrusted service providers. CAREHUB also implements technical and managerial safeguards to prevent loss, theft, leakage, falsification, alteration, or damage of personal information.
Entrusted service providers process personal information only within the scope necessary to perform the entrusted tasks and do not use it independently or provide it to third parties. If use beyond the entrusted purpose or provision to third parties is required, separate procedures will be followed in accordance with applicable laws and regulations.
Personal information processed in connection with outsourced tasks will be retained until the outsourcing agreement ends or until the purpose of service provision is achieved. If retention is required under applicable laws, the information will be retained for the legally required period.
6. Procedure and Method of Destruction of Personal Information
CAREHUB will destroy personal information without delay when it becomes unnecessary, such as upon expiration of the retention period or achievement of the processing purpose. However, if personal information must continue to be retained in accordance with applicable laws and regulations, such personal information will be stored separately.
Destruction Procedure
CAREHUB identifies personal information for which a reason for destruction has occurred and destroys it in accordance with internal standards and applicable laws and regulations.
Destruction Method
Personal information in electronic file format is securely deleted in a manner that prevents recovery or restoration.
Personal information recorded or stored in paper documents is shredded or incinerated.
7. Rights and Obligations of Data Subjects and Legal Representatives, and How to Exercise Them
Data subjects may request access to, correction, deletion, suspension of processing, or withdrawal of consent regarding their personal information at any time. Such rights may be exercised through the methods designated by CAREHUB, including written request, email, phone, or customer center. CAREHUB will take necessary measures without delay.
Data subjects may exercise their rights through a legal representative or authorized agent. Rights related to the personal information of children under the age of 14 may be exercised by their legal representatives.
Requests to access personal information and exercise related rights may be submitted through the contact information below.
Main Contact Number: 1551-5080
8. Measures to Ensure the Security of Personal Information
CAREHUB takes the following managerial, technical, and physical measures to ensure the security of personal information.
Managerial Measures
Establishment and implementation of an internal management plan
Regular training, management, and supervision of personnel handling personal information
Technical Measures
Management of access rights to personal information processing systems
Installation and operation of access control systems
Encryption of personal information or equivalent protective measures
Installation and operation of security programs
Retention and inspection of access logs
Physical Measures
Access control for places where personal information is stored, such as computer rooms and document storage rooms
Personal information controllers are required to take measures to ensure security. In principle, access logs must be retained and managed for at least 1 year. If personal information is processed on a certain scale or if sensitive information or unique identification information is processed, access logs must be retained for at least 2 years.
9. Installation, Operation, and Refusal of Automatic Personal Information Collection Tools
CAREHUB may use cookies to provide more convenient services to users and to analyze service usage.
Purpose of Cookie Use
Analyzing users’ access frequency, visit time, and service usage patterns
Improving services and enhancing user convenience
Maintaining login status and operating services
Installation, Operation, and Refusal of Cookies
Users may refuse the storage of cookies through their web browser settings. However, refusal to store cookies may limit the use of certain services.
10. Personal Information Protection Officer and Complaint Handling Department
CAREHUB is responsible for overseeing personal information processing and receives and handles inquiries related to personal information protection for complaint handling and damage relief.
Data subjects may contact CAREHUB at the contact information below for all personal information protection-related inquiries, complaints, and damage relief matters that arise while using the service. CAREHUB will respond and handle such matters without delay.
Contact: 1551-5080
11. Remedies for Infringement of Rights
Data subjects may request assistance from relevant organizations, such as the Personal Information Infringement Report Center and the Personal Information Dispute Mediation Committee, to seek remedies for personal information infringement. The Personal Information Protection Commission operates systems for infringement reporting and dispute mediation.
Personal Information Infringement Report Center
Personal Information Dispute Mediation Committee
Supreme Prosecutors’ Office
National Police Agency Cybercrime Reporting System
12. Supplementary Provision
This Privacy Policy takes effect on April 16, 2026.